An interesting story for enquiring minds… so where did the Vulcan name come from?
At Mercury Stone we like a good story. In the 19th century when French mathematician Urbain Le Verrier attempted to explain peculiarities of Mercury’s orbit, he hypothesized that they were the result of another yet unseen planet orbiting between Mercury and the Sun, he named this planet “Vulcan” after the Roman god of beneficial and hindering fire. For many years astronomers searched in vain to find this mythical super-heated planet, until in 1915 Einstein’s theory of relativity, an entirely different approach to understanding gravity from classical mechanics, solved the problem. His equations predicted exactly the observed orbit of Mercury’s without any recourse to the existence of a hypothetical Vulcan.
So, what did Verrier really discover? Arguably he was first to observe Newtonian theory breaking down, this in turn created an opportunity for Einstein to develop a new better and more useful theory.
Notice how we say theory and not truth. Newton’s theories are still useful today, though limited in their application. This is a very important point when trying to solve problems and spot opportunities in an often imperfect and ever-changing business environment. Sometimes “perfection is the enemy of the good” and it is far better to make progress with “good enough” solutions and act on useful, but not necessarily perfect insights rather than wait until you have the perfect information set. This is why in business great strategy is informed by good information, but the magic ingredient is the interpretation of decision processes that enable leaders to make strong informed decisions in a timely manner. With VulcanIQ™ we provide both a system, but also the supporting analytical team to enable large businesses to address complex problems.
Of course, another story could be about a very logical thinker from a fictional planet Vulcan, but to sidestep any nasty litigation we will avoid any derivative straplines such as “Grow strong and prosper with VulcanIQ™”.